Window design is the brand image, products, atmosphere and scene that customers convey, and it is also one of the most powerful elements in sales tools. Your window display is a means to attract new and existing customers, display new products, highlight promotional activities and enhance brand image, and directly represent the brand image.
Ultimately, effective window displays will drive sales. According to the survey, window display will affect customers' purchase in 24% of the cases. In addition, even if e-commerce shopping has increased, 86.6% of retail sales in 2021 will still be carried out in physical stores.
Creating attractive windows will be a major part of starting your retail store. Are you still worried about how to create creative windows? Xiaobian worked hard to sort out the 4 steps. I hope it can help you!
Start with a story or theme
Before starting to design the window, calm down and brainstorm with Xiaobian to determine the window theme, story, color and products and materials you want to display. Having a fixed story will help make your window show cohesive and understandable customers,
Stick to the palette
One of the most important ways to convey your story to customers is through color. Color has a strong psychological impact on people's perception. You should make sure that the color you choose is consistent with the story you want to tell.
For example, red can trigger feelings of excitement, passion, danger, energy and action, and is very effective in window displays that convey love or exercise stories. At the same time, green is linked with peace, growth and healing, which is more suitable for display in the window, telling the story of holidays or nature... And so on
In addition to choosing colors that can create emotional reactions related to the story, you also need to ensure that you can limit the number of colors you use. Too many colors will cause confusion and confusion, and will blur the products you want to show. Xiaobian suggests sticking to two or three colors to avoid confusion.
However, you can create a more colorful display through a series of colors (such as red, pink and purple), by maintaining a consistent tone, or by using many different shades of the same color (possibly cyan, hunter green and olive green). The key is to be attractive, so you should make sure that the colors you choose can match well without conflict and confusion.
Know your target audience
In order to tell your story more effectively, you must know that you need to guide your story to your target customer group.
Who do you want to attract?
What types of people will consume your products and services?
After full consideration, let the answers to these questions guide your subsequent decisions. In other words, window display needs to establish appropriate pertinence to attract the right shoppers, but it is not appropriate to be too specific when setting the target audience, otherwise it will alienate potential customers to some extent.
Maintain brand image
Make sure your shop window displays match your brand. This will ensure that the impression of your window display is consistent with the first impression your brand wants to promote. Consider your brand, what it stands for, and how you reflect this in your shop window display. This will ensure that you are attracting the right customers and not being misled.
Make sure the window matches the current season
You should make sure that your window display is timely and in line with the current season or holiday. Seasonal window displays are also a good opportunity to advertise products that are only sold in the current season and to help you promote those products.
(students' Autumn Window works)
Holiday window display is another important seasonal consideration. Xiaobian believes that we often see window displays carefully made by many shopping malls and major brands during holidays to arouse the feeling of holiday joy and promote holiday shopping. There is a reason for these windows. During the festival, you can make huge profits. A well-designed window display will help you improve the rate of entering the store and increase sales
Create focus
Your focus is on the theme of your window display and the aspects of your display, and the walking customers will pay attention first and most. Other parts of your presentation - from the background to the key parts - will be built around this point, so make sure you show your product wisely and make it eye-catching enough.
Use appropriate lighting
Lighting can evoke an atmosphere, highlight products, and create a dramatic scene for your shop window display. Using lights strategically can effectively guide the eyes of onlookers to where you want them to go, and make people stop to enjoy your window.
Consider using spotlights to create a reasonable lighting scheme around your focus. You can also use contrast, or create high and low exposure areas, which will help guide customers' eyes through your presentation and draw their attention to key areas. Use colored or too bright lights, or use your lighting as a display prop. Boldly choose your lighting and observe the eyes (and pedestrians) following.
Window display is one of the most important parts of visual marketing. They are your first impression to customers, tell a story about your brand, and have the power to promote customer flow and sales. If you have any confusion about window display design, you can implement it one by one according to the tips summarized by the editor. You are also welcome to leave messages for communication.
Ultimately, effective window displays will drive sales. According to the survey, window display will affect customers' purchase in 24% of the cases. In addition, even if e-commerce shopping has increased, 86.6% of retail sales in 2021 will still be carried out in physical stores.
Creating attractive windows will be a major part of starting your retail store. Are you still worried about how to create creative windows? Xiaobian worked hard to sort out the 4 steps. I hope it can help you!
Start with a story or theme
Before starting to design the window, calm down and brainstorm with Xiaobian to determine the window theme, story, color and products and materials you want to display. Having a fixed story will help make your window show cohesive and understandable customers,
Stick to the palette
One of the most important ways to convey your story to customers is through color. Color has a strong psychological impact on people's perception. You should make sure that the color you choose is consistent with the story you want to tell.
For example, red can trigger feelings of excitement, passion, danger, energy and action, and is very effective in window displays that convey love or exercise stories. At the same time, green is linked with peace, growth and healing, which is more suitable for display in the window, telling the story of holidays or nature... And so on
In addition to choosing colors that can create emotional reactions related to the story, you also need to ensure that you can limit the number of colors you use. Too many colors will cause confusion and confusion, and will blur the products you want to show. Xiaobian suggests sticking to two or three colors to avoid confusion.
However, you can create a more colorful display through a series of colors (such as red, pink and purple), by maintaining a consistent tone, or by using many different shades of the same color (possibly cyan, hunter green and olive green). The key is to be attractive, so you should make sure that the colors you choose can match well without conflict and confusion.
Know your target audience
In order to tell your story more effectively, you must know that you need to guide your story to your target customer group.
Who do you want to attract?
What types of people will consume your products and services?
After full consideration, let the answers to these questions guide your subsequent decisions. In other words, window display needs to establish appropriate pertinence to attract the right shoppers, but it is not appropriate to be too specific when setting the target audience, otherwise it will alienate potential customers to some extent.
Maintain brand image
Make sure your shop window displays match your brand. This will ensure that the impression of your window display is consistent with the first impression your brand wants to promote. Consider your brand, what it stands for, and how you reflect this in your shop window display. This will ensure that you are attracting the right customers and not being misled.
Make sure the window matches the current season
You should make sure that your window display is timely and in line with the current season or holiday. Seasonal window displays are also a good opportunity to advertise products that are only sold in the current season and to help you promote those products.
(students' Autumn Window works)
Holiday window display is another important seasonal consideration. Xiaobian believes that we often see window displays carefully made by many shopping malls and major brands during holidays to arouse the feeling of holiday joy and promote holiday shopping. There is a reason for these windows. During the festival, you can make huge profits. A well-designed window display will help you improve the rate of entering the store and increase sales
Create focus
Your focus is on the theme of your window display and the aspects of your display, and the walking customers will pay attention first and most. Other parts of your presentation - from the background to the key parts - will be built around this point, so make sure you show your product wisely and make it eye-catching enough.
Use appropriate lighting
Lighting can evoke an atmosphere, highlight products, and create a dramatic scene for your shop window display. Using lights strategically can effectively guide the eyes of onlookers to where you want them to go, and make people stop to enjoy your window.
Consider using spotlights to create a reasonable lighting scheme around your focus. You can also use contrast, or create high and low exposure areas, which will help guide customers' eyes through your presentation and draw their attention to key areas. Use colored or too bright lights, or use your lighting as a display prop. Boldly choose your lighting and observe the eyes (and pedestrians) following.
Window display is one of the most important parts of visual marketing. They are your first impression to customers, tell a story about your brand, and have the power to promote customer flow and sales. If you have any confusion about window display design, you can implement it one by one according to the tips summarized by the editor. You are also welcome to leave messages for communication.
